How a Connecticut Remodeler Signed $402K in Home Renovation Contracts
$402K in signed renovation contracts — Residential Remodeling Contractor, Northeastern Connecticut.
$402K
in signed renovation contracts
- Trade
- Residential Remodeling Contractor
- Location
- Northeastern Connecticut
- Website redesign
- Google Business Profile
- Local SEO
- Review generation
- Local Services Ads
- Projul lead integration
Operating across Windham County and northeastern Connecticut since 2010 as Girls 'N' Tools Remodeling, the company had established a solid local reputation for quality renovations. However, their online footprint was not capturing the growing volume of local homeowners actively searching for major kitchen, bathroom, and interior remodeling projects. Prospective clients who did discover the business online lacked an engaging digital showroom of completed work, and inbound inquiries required a dependable, automated path directly into their project management workflow.
A residential remodeling firm serving northeastern Connecticut, specializing in full kitchen and bathroom renovations, interior remodels, and exterior living spaces.
Connecting high-intent local search visibility directly to the contractor's sales pipeline
Rather than treating the website, Google Business Profile, and advertising as disconnected efforts, Notably Bravo implemented a unified system: launch a service-rich website that builds homeowner trust, strengthen local search visibility and authentic reviews, and route every opportunity straight into the contractor's existing Projul CRM.
A conversion-focused website rebuild
Launched in mid-April 2026, the new website highlights high-ticket remodeling services, 3D design capabilities, and finished project galleries with clear consultation booking paths.
Google Business Profile & local visibility
Refined primary categories and service scopes for remodeling, strengthening Google Maps presence for high-intent searches across northeastern Connecticut.
Systematic Google review generation
Established an ongoing outreach cadence for genuine homeowner reviews, growing the company's verified review count from 32 to 69 (+115%).
Direct lead routing into Projul
Integrated inbound lead capture directly with Projul so every inquiry, form submission, and call automatically enters the contractor's active sales pipeline.
Before & after: local rankings
Google Maps visibility for “bathroom remodeler” across the contractor's service area.
Before
After
Local search share
Share of Local Voice for 'bathroom remodeler' across the northeastern Connecticut service area.
Google review count
Authentic Google reviews from completed projects (+115% increase).
Lead delivery
All incoming website and Google leads flow straight into the contractor's Projul CRM.
Over $402K in signed renovation contracts recorded across 35 client-reconciled CRM agreements, spanning kitchens, bathrooms, additions, and comprehensive residential renovations.
Kinds of projects coming in
Project types homeowners were asking about. Not every inquiry fit the budget or was accepted.
- Full kitchen & bathroom remodels
- Whole-home & multi-room interior renovations
- Custom deck construction & outdoor living
- Basement finishing & conversions
- Exterior door & window replacements
- Accessibility-focused bathroom remodels
Marketing visibility creates qualified homeowner interest, but converting that interest into $402K in signed agreements required dedicated client-side management. The contractor paired Notably Bravo's lead generation with disciplined operational follow-through.
- Dedicated local office administrator: A dedicated team member manages inbound calls during business hours and contacts new inquiries promptly.
- Projul management system: The company uses Projul to track leads, prepare itemized estimates, manage follow-ups, and run active construction projects from one central hub.
- Automated lead delivery (implemented by Notably Bravo): Every incoming website inquiry and lead is automatically pushed into Projul, eliminating manual entry and ensuring no prospect gets lost.
- 24/7 call answering service: Inbound calls outside standard business hours are handled by an after-hours answering service so evening and weekend callers reach a live voice.
Operational systems and follow-through are the client's own. Notably Bravo built the marketing foundation; the client's team closed the work.
A website must be built to convert
Rebuilding the website around high-value services, real project photography, and clear consultation paths turned casual searchers into serious inquiries.
Reviews build instant homeowner trust
Growing from 32 to 69 Google reviews gave prospective clients the third-party validation needed to commit to five-figure renovation projects.
Connect marketing directly to operations
Routing new inquiries straight into Projul ensured the sales and estimating team could follow up immediately without manual data transfer.
Never miss an off-hours opportunity
Combining a dedicated daytime administrator with a 24/7 answering service ensured homeowners searching on evenings and weekends still received live attention.
Map your fastest path to more signed work
A focused call to review where you're visible, where you're not, and the biggest gaps between traffic and signed jobs. No obligation — just a straight conversation.